<p class="MsoNormal" style="text-align: justify; "><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">While there are many subtleties to communication between people, some rudimentary skills can help you. </font><font style="vertical-align: inherit;">A communication strategy is not a marketing strategy. </font><font style="vertical-align: inherit;">A communication strategy is correspondent and acquiescent to the marketing one. </font><font style="vertical-align: inherit;">It takes its cues from the marketing strategy, which, in turn, takes its direction from the business strategy.</font></font><o:p></o:p></p><p class="MsoNormal" style="text-align: justify; "><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">The communication strategy is not the second-in-command; </font><font style="vertical-align: inherit;">it replies to the marketing strategy. </font><font style="vertical-align: inherit;">The marketing strategy concentrates on the big picture and the communication strategy. </font><font style="vertical-align: inherit;">Because of that, the communication strategy is diligently tied to tactics. </font><font style="vertical-align: inherit;">While the strategy can not be confused with or bartered for tactics. </font><font style="vertical-align: inherit;">It is much closer to the trenches than the marketing or business strategies.</font></font><o:p></o:p></p><p class="MsoNormal" style="text-align: justify; "><b><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Luciano Mancini</font></font></b><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> puts down some of the elements that are included in communication strategy and further stats. Some barriers of communication strategy.</font></font><o:p></o:p></p><p class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family: Wingdings"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">ü</font></font><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;">&nbsp; </span></span><!--[endif]--><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> The strategy typically encompasses written communication although the strategy is becoming much comprehensive.</font></font><o:p></o:p></p><p class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family: Wingdings"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">ü</font></font><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;">&nbsp; </span></span><!--[endif]--><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> Today's communication strategist has to contemplate other forms of communication, comprising visual and audio ones.</font></font><o:p></o:p></p><p class="MsoListParagraphCxSpLast" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family: Wingdings"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">ü</font></font><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;">&nbsp; </span></span><!--[endif]--><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> While the communication strategy may not be wholly liable for those components, it does not work in tandem with other strategies; </font><font style="vertical-align: inherit;">that is not only from other types of storytelling and communication.</font></font><o:p></o:p></p><p class="MsoNormal" style="text-align: justify; "><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">It's best to return to the military metaphor. </font><font style="vertical-align: inherit;">If the general has absolute victory is necessary in a country, the marketing strategy would be pinpoint the locations essential to achieving that victory. </font><font style="vertical-align: inherit;">The communication strategy should focus on the soldiers - the copywriters, videographers, graphic artists, podcasters, and cetera - allotted with taking those locations.</font></font><o:p></o:p></p><p class="MsoNormal" style="text-align: justify; "><b><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Barriers to effective communication</font></font><o:p></o:p></b></p><p class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family: Symbol"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">·</font></font><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><!--[endif]--><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> Needing clarity - Avoid abstracts, overly-formal language, colloquialisms, and jargon, which ambiguous your message.</font></font><o:p></o:p></p><p class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family: Symbol"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">·</font></font><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><!--[endif]--><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> Using stereotypes and generalizations - Speakers who make defined generalizations and their own clarity and integrity. </font><font style="vertical-align: inherit;">Be alert not to get stuck in the habit of using stereotypes, or making generalizations about multifarious systems or situations. </font><font style="vertical-align: inherit;">Another form of generalization is "polarization" or crafting extremes.</font></font><o:p></o:p></p><p class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family: Symbol"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">·</font></font><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><!--[endif]--><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> Hopping to conclusions - Confusing facts with interpretations is a common tendency. </font><font style="vertical-align: inherit;">Do not take up you know the reasons behind events, or that positive facts have certain implications. </font><font style="vertical-align: inherit;">Make sure you have all the information you want to know about the facts versus the meanings or interpretations you attribute to those.</font></font><o:p></o:p></p><p class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family: Symbol"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">·</font></font><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><!--[endif]--><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> Dysfunctional responses - Ignoring or commenting on a comment or question quickly weakens effective communication. </font><font style="vertical-align: inherit;">Likewise, responding with an unrelated comment - one that is not connected to the topic at hand. </font><font style="vertical-align: inherit;">Interrupting others while they are talking to the poor environment for communication.</font></font><o:p></o:p></p><p class="MsoListParagraphCxSpLast" style="text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family: Symbol"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">·</font></font><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><!--[endif]--><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> Lacking Confidence - Lacking confidence can be a barrier to effective communication. </font><font style="vertical-align: inherit;">Shyness, difficulty being self-confident, or lack of self-worth. </font><font style="vertical-align: inherit;">Also, a lack of awareness of your own rights and opportunities in a given condition.</font></font><o:p></o:p></p><p class="MsoNormal" style="text-align: justify; "><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Got your communications strategy down? </font></font><o:p></o:p></p><p class="MsoNormal" style="text-align: justify; "><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">Get in touch with us simply by connecting via +39.340.2809456 or </font></font><a href="mailto:love@lucianomancini.com"><font style="vertical-align: inherit;"><font style="vertical-align: inherit;">love@lucianomancini.com</font></font></a><font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> !</font></font><o:p></o:p></p><p> </p><p class="MsoNormal" style="text-align: justify; 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